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The Bralette

The bralette has long been in the wardrobe, only that it has never been made a priority.


But why should it? It doesn’t push your breasts to make the perfect cleavage, neither does it support you with wires and don’t even get started on feeling as though you are even wearing anything on your skin.


And those are the reasons it is now becoming a hit among women.


Bralettes are two pieces of cloths stitched together offering little to no support, and they are flimsy with minimal padding. The innocent second choice is fast becoming popular for the comfort it provides and will at some point, have higher demand compared to the long reigning push up bra.


The bralette is taking the world by storm. Its promise of comfort that comes with style that is personal to every woman who wears one is the reason for its popularity.


Unlike traditional bras that come in complex sizes, bralettes are often in simple S,M and L sizes which could fit into just about everyone. This is the go to bra style especially for those who have disproportioned band and cup sizes.


Some say they feel naked with a bralette because they don’t feel anything on their skin. Perhaps, it is not for everyone. To decide if it is for you, the best thing to do is to try one.


DM us on our range of bralettes and you’ll be surprised by how you feel in one.


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Unconventional Approach to Lingerie

The lingerie business has long been an industry that has been heavily sexualized where women have been brain washed into believing that there is a need to conform to unrealistic societal beauty standards set by lingerie brands.


In all ads we used to see, there was never once did we not want to look like the models. Curvy silhouette, perky boobs and hot asses; almost everyone had that thought. Being sexy was about wishing we could have that attention seeking photoshopped figure, which pretty much remained a wish.


Fast forward into 2019, there has been an outbreak in the industry on how consumers are buying lingerie. Wearing a bra used to be about accentuating the breasts, giving them much attention and pushing them as high as the bra can possibly support. Wires were a thing then but going wire free is the thing now.


This has been a year for liberation. It is completely unconventional and unique – and big brands did not see this coming. Women are letting themselves off the hook and are being themselves, not who the lingerie companies want them to be.


More and more consumers are becoming more comfortable being who they are. Wire free, practical, unrestrictive, i-don’t-care-what-people-say; these are now priorities when it comes to lingerie shopping. We don’t live in that fantasy anymore, welcome to 2019.

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What’s Hot Today

More and more people are looking for functional and comfortable lingerie. As an extended part of the body, bras should feel light on skin without any restrictions. Worse, flashing red marks on skin after a long day in a bra. While push-up bras are still in demand, wireless options have seen much growth in sales in 2018 driven by younger customers.


The increase in active lifestyles has also contributed to the sales in nonrestrictive lingerie pieces as compared to the earlier years where women were more inclined towards looking sexy and seductive. The push-up feature is on a decline as compared to the styles that offer comfort and functionality.


The long established sexualized image of lingerie is taking a hit from the younger consumers. Wearing bra is still very much a personal affair where everyone who wears one feels differently. Consumers are shifting from the cleavage enhancing pieces to those that make them feel good about themselves.


The lingerie industry is set to grow to $59 billion market by 2024 from $38 billion in 2017, tastes change too. This change is bringing a whole new level of sexy to the industry. While being sexy isn’t limited to just having big boobs and perky butts, being comfortable and confident in one’s body is what being sexy is about.


Read our story to see how our brand inspires women to be comfortable in their own bodies.

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My Boobs Bounce in Bralettes


One of our clients found it awkward when she wore a bralette for the first time. The fit was perfect when she tried it. It had the right support at the right areas. The only problem was that she didn’t feel good wearing them.


Like most ladies, she was obsessed with the elegance of a bralette but was skeptical about her boobs bouncing all over the place. Well, here’s the problem. Switching from an underwire full cup padded bra to a bralette feels incredibly uneasy at first. It’s as though you are not wearing anything at all!


She felt as though her boobs were left hanging without any support and they just bounced like there was a party in her undergarments. What she didn’t realize was the red marks left imprinted on her skin after decades of being restricted in hard underwire bras and tightened straps.


Being supported is different from being restricted and restricting your body in underwire and tight straps in decades can do some serious health damage.


Bralettes have a reputation of being lesser than a “real” bra – but what the heck?! They don’t have perfectly molded cups to hold your boobs but that doesn’t mean they don’t support. Bralettes are more casual than basic bras; they also fit your busts perfectly without any spillage, providing style, comfort and support.


Not only being less restrictive, bralettes are fashion icons themselves. Come in different styles, bralettes complement and coordinate with your outfit almost flawlessly.


A quality bralette gives you a flattering silhouette many women may have overlooked. Do you realize how many people have boobs looking odd because they don’t check themselves in the mirrors? You won’t fall victim to that wearing a bralette.


Let your body breathe sometimes – they don’t want to be chocked in underwires and tight straps. Wearing the right fit will make you feel a whole lot sexier and you will be amazed by how confident you actually feel about yourself.


Trust the experts!