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The Bralette

The bralette has long been in the wardrobe, only that it has never been made a priority.   But why should it? It doesn’t push your breasts to make the perfect cleavage, neither does it support you with wires and don’t even get started on feeling as though you are even wearing anything on your …

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What’s Hot Today

More and more people are looking for functional and comfortable lingerie. As an extended part of the body, bras should feel light on skin without any restrictions. Worse, flashing red marks on skin after a long day in a bra. While push-up bras are still in demand, wireless options have seen much growth in sales …

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The Industry Shakeup

Tired of how lingerie is depicted in the mass media, 2018 had seen the sales of Victoria’s Secret falling behind new start-ups like Third Love, Adore Me, Lively and Knix. Despite the struggle, Victoria’s Secret is still a behemoth in the undies industry.   The mega brand needs a makeover. It was built around the …

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Push Up Bra

The push up bra, yet another men’s favorite bra! It is defined as the sexy bra that provides lift and support to give the busts more fullness, making them look rounder and firmer. A push up bra basically creates deep valley cleavages by giving extreme support from the bottom of the cup giving the breasts …

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T-Shirt Bra

The T-shirt Bra is the ideal bra for t-shirts and there is no doubt that it is a must have in every lingerie closet. It is seamless and contoured letting your t-shirt run smoothly down from your chest all the way to your waist without any unwanted designs or bumps showing through your t-shirt. It …

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Balconette Bra

Another piece of lingerie for the voluptuous beauty, the balconette bra, or sometimes known as the balcony bra or demi bra, is a piece of lingerie suitable for various types of apparels. Its low cut and square neckline feature allow the wearer to wear this bra with any low cut dress.   It gives the …

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Plunge Bra

As the name implies, the Plunge Bra is fashioned with a low front and plunges down to the centre which creates and enhances a woman’s cleavage (this probably is one of men’s most favorite) by lifting and at the same time separating the breasts.   The low centre front pushes the breasts not only inwards …

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