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The Bralette

The bralette has long been in the wardrobe, only that it has never been made a priority.

 

But why should it? It doesn’t push your breasts to make the perfect cleavage, neither does it support you with wires and don’t even get started on feeling as though you are even wearing anything on your skin.

 

And those are the reasons it is now becoming a hit among women.

 

Bralettes are two pieces of cloths stitched together offering little to no support, and they are flimsy with minimal padding. The innocent second choice is fast becoming popular for the comfort it provides and will at some point, have higher demand compared to the long reigning push up bra.

 

The bralette is taking the world by storm. Its promise of comfort that comes with style that is personal to every woman who wears one is the reason for its popularity.

 

Unlike traditional bras that come in complex sizes, bralettes are often in simple S,M and L sizes which could fit into just about everyone. This is the go to bra style especially for those who have disproportioned band and cup sizes.

 

Some say they feel naked with a bralette because they don’t feel anything on their skin. Perhaps, it is not for everyone. To decide if it is for you, the best thing to do is to try one.

 

DM us on our range of bralettes and you’ll be surprised by how you feel in one.

 

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Unconventional Approach to Lingerie

The lingerie business has long been an industry that has been heavily sexualized where women have been brain washed into believing that there is a need to conform to unrealistic societal beauty standards set by lingerie brands.

 

In all ads we used to see, there was never once did we not want to look like the models. Curvy silhouette, perky boobs and hot asses; almost everyone had that thought. Being sexy was about wishing we could have that attention seeking photoshopped figure, which pretty much remained a wish.

 

Fast forward into 2019, there has been an outbreak in the industry on how consumers are buying lingerie. Wearing a bra used to be about accentuating the breasts, giving them much attention and pushing them as high as the bra can possibly support. Wires were a thing then but going wire free is the thing now.

 

This has been a year for liberation. It is completely unconventional and unique – and big brands did not see this coming. Women are letting themselves off the hook and are being themselves, not who the lingerie companies want them to be.

 

More and more consumers are becoming more comfortable being who they are. Wire free, practical, unrestrictive, i-don’t-care-what-people-say; these are now priorities when it comes to lingerie shopping. We don’t live in that fantasy anymore, welcome to 2019.

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What’s Hot Today

More and more people are looking for functional and comfortable lingerie. As an extended part of the body, bras should feel light on skin without any restrictions. Worse, flashing red marks on skin after a long day in a bra. While push-up bras are still in demand, wireless options have seen much growth in sales in 2018 driven by younger customers.

 

The increase in active lifestyles has also contributed to the sales in nonrestrictive lingerie pieces as compared to the earlier years where women were more inclined towards looking sexy and seductive. The push-up feature is on a decline as compared to the styles that offer comfort and functionality.

 

The long established sexualized image of lingerie is taking a hit from the younger consumers. Wearing bra is still very much a personal affair where everyone who wears one feels differently. Consumers are shifting from the cleavage enhancing pieces to those that make them feel good about themselves.

 

The lingerie industry is set to grow to $59 billion market by 2024 from $38 billion in 2017, tastes change too. This change is bringing a whole new level of sexy to the industry. While being sexy isn’t limited to just having big boobs and perky butts, being comfortable and confident in one’s body is what being sexy is about.

 

Read our story to see how our brand inspires women to be comfortable in their own bodies.

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The Industry Shakeup

Tired of how lingerie is depicted in the mass media, 2018 had seen the sales of Victoria’s Secret falling behind new start-ups like Third Love, Adore Me, Lively and Knix. Despite the struggle, Victoria’s Secret is still a behemoth in the undies industry.

 

The mega brand needs a makeover. It was built around the idea of selling sex and sexy, featuring models with sensual curves and long legs. The fact that Victoria’s Secret is still trying to sell sexy just isn’t working anymore.

 

Up-and-coming start-ups are more honest in their marketing. Women are seen shunning the stereotypical beauty standards of perfect curves and long legs. Gone are the days when women conformed to the unrealistic standards shown by the media, to only try to fit in the society labeled into certain criteria.

 

There has been a growing demand for lingerie brands that are more diverse in their styles and designs – beginning with the ones that fit perfectly without creating unrealistic body disproportions.

 

It’s not always about having big boobs and perky butts.

 

The year 2019 will see an increased demand for pieces that are more functional and practical without sacrificing style and beauty, yet staying true to oneself. Startups are changing the way lingerie is being worn and breathing new life to what sexy really means.

 

Check out our fitting room for our new collections from time to time.

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My Boobs Bounce in Bralettes

 

One of our clients found it awkward when she wore a bralette for the first time. The fit was perfect when she tried it. It had the right support at the right areas. The only problem was that she didn’t feel good wearing them.

 

Like most ladies, she was obsessed with the elegance of a bralette but was skeptical about her boobs bouncing all over the place. Well, here’s the problem. Switching from an underwire full cup padded bra to a bralette feels incredibly uneasy at first. It’s as though you are not wearing anything at all!

 

She felt as though her boobs were left hanging without any support and they just bounced like there was a party in her undergarments. What she didn’t realize was the red marks left imprinted on her skin after decades of being restricted in hard underwire bras and tightened straps.

 

Being supported is different from being restricted and restricting your body in underwire and tight straps in decades can do some serious health damage.

 

Bralettes have a reputation of being lesser than a “real” bra – but what the heck?! They don’t have perfectly molded cups to hold your boobs but that doesn’t mean they don’t support. Bralettes are more casual than basic bras; they also fit your busts perfectly without any spillage, providing style, comfort and support.

 

Not only being less restrictive, bralettes are fashion icons themselves. Come in different styles, bralettes complement and coordinate with your outfit almost flawlessly.

 

A quality bralette gives you a flattering silhouette many women may have overlooked. Do you realize how many people have boobs looking odd because they don’t check themselves in the mirrors? You won’t fall victim to that wearing a bralette.

 

Let your body breathe sometimes – they don’t want to be chocked in underwires and tight straps. Wearing the right fit will make you feel a whole lot sexier and you will be amazed by how confident you actually feel about yourself.

 

Trust the experts!

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No Boobs too Small for Bras

 

We get this a lot. “My boobs are so small I don’t need a bra.”

 

Should you go completely braless? Maybe not. However small your breast tissue may be, there is still breast tissue. If eye bags can sag, why can’t your breast tissue?

 

Even if you are completely idle, gravity will still pull them down. The point is, in most situations when you are on the move, your small boobs jiggle – even when you are only walking from one point to another.

 

Women with small boobs often can’t fill a cup hence it leads to frustration and ditching the bra altogether but it comes with its fair share of limitation as well. Sometimes, you may just want to wear a thin white tee on a blazing summer day without feeling exposed.

 

While most of the time it’s about covering the nipples on the small boobs, you need a certain degree of support too.  As far as support for small boobs goes, wearing a bra keeps your boobs in place and in sync with the movements of your body because even the smallest amount of breast tissue will sag. You will still want to be feeling body positive even as you age. Also, you wouldn’t want your nipples to chafe on your clothes.

 

You do not have to be digging into underwires and push up bras. Bralettes are ideal for small boobs. They’re comfortable and they give your boobs the flattering shape they deserve. The last thing you want is to look disproportionate or awkward in a badly fitted bra.

 

If you wear a quality bra in the right size, you can wear whatever you want without feeling exposed, improves breast health and kick your confidence into high gear. After all, lingerie should be fun, empowering and makes you feel amazing about yourself rather than stressing you out.

 

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Bra Sizing – It’s Not Just the Cups

 

Raise your hand if you have silently felt great wearing the cute and perfectly fitting bra!

 

Bra sizing is pretty much scientific, nothing artistic but yet, it remains a mystery to many. You don’t have to start measuring all over again because measurements are not as accurate as compared to how you feel wearing it.

 

Your feelings make a better judge compared to the ruler.

 

Look for signs to see if you are in your perfect fit.

 

Are the straps digging in?

Is your bra band riding high?

Or are you suffocating?

 

The list of problems goes on and on but it all boils down to the feeling of discomfort. Are you uncomfortable in your bra? No? Great! Yes? Just do this.

 

You will be secretly happy when you wear your perfect fit

If your band is too tight, go up one band size but go down one cup size. If your band is too loose, go down one band size and go up one cup size.

 

It’s that simple. There should be no complications.

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To Lace or Not To Lace

“Lace Bra is a different bra type isn’t it?” No, it certainly is not. If you think of Lace as a detail and not a style, it will not only make bra shopping less cumbersome but it also makes you understand the functionality of a lace bra better. Whether to lace or not to lace, that is the question you should be asking, not if this is an entirely different bra type that you should not leave out in your lingerie wardrobe.

The beauty of a Lace Bra is how it can influence how you feel from within and define who you truly are. In your years of wearing a bra, have you thought of who is it that you are wearing for?

Sounds silly?

Are you wearing what you are wearing to conform to the societal beauty standards that your boobs need to look big and sexy? Or are you wearing bras so your boyfriends think you are hot? Or are you wearing them because you feel good in them? Does your confidence shine through and puts that smile onto your face? Do you radiate positivity because it empowers you?

Like all bras, deciding whether or not to go all lacey has a lot to do with how it makes you feel. Whether we like it or not, what we wear on the inside has a huge impact on how we feel – be it our self esteem, body image, mood, energy and even how our day has been. So if you put a lot of work into crafting your perfect OOTD, you will also want to work on what you wear inside.

On most days, a woman’s self image tends to take a beating. The power of lace is that it makes you feel sexy. Lace is a symbol of femininity and romance. It has the ability to arouse the many senses of sensuality. Essentially, the importance of feeling sexy is likened to the air we breathe. When you feel sexy, you become the best version of yourself. You feel deeply desired. You even increase your sexual drive – you will want sex even more and your health will be thanking you soon.

Ignore what the media says about societal norms of conforming to impossible beauty standards of thinness and proportionate body measurements; you do not have to live by these unrealistic expectations. You are unique being yourself.

The way you feel about your body image is 80% what you think the world thinks about you and 20% of what you really are. You will want to reverse that. Nothing looks better on you that confidence that shines from within.

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Bra Care like You Care

How exciting would it be to find fresh new bras in your closet every time you open it?

While you can’t be buying new bras every weekend, you can definitely learn some tricks to keep them new.

It’s crazy how you spend thousands a year on bras but you are completely clueless when it comes to caring for them. It is good news for lingerie retailers when users don’t know bra care because a shorter life span means more repeat sales.

Can you imagine having a pet dog and feeding and treating it right? You don’t expect the dog to live past 60 days do you?

….”But it’s just bra”. Yes it is just bra, but that doesn’t mean you don’t care for them – right?

If you’re going to be spending anyway, you should be spending on different types and styles of lingerie because of the different occasions where you will need them, not because the 3 month old bra has gone out of shape because it was spun and twisted harshly in the washing machine on high temperatures.

As worthy as bras are as investments, they are also very delicate investments so it pays to learn and be aware of how to treat them like your best friends.

They work so hard for you. They make sure you have the right support, the perky boobs, the cleavage so deep you can pour wine into (and feeling naughty about it) and more importantly, they make you feel great!

There are only 2 ways to washing everything – either you manual wash them or you put it on auto.

While you should really hand wash your bras, you’re going to scream about your morning rush hour traffic, your next appointment with your client, your dinner date, your coffee that’s boiling in the machine – we know you have so much to do with so little time.

If you’re not going to hand wash them, you have to wash your bras in the washer on the gentlest cycle there is and you have to put them in a bag.

Do not stuff too many bras in a bag or they won’t be clean. Hook the bands together and wash them with similar colors and never ever spin them dry.

Air dry them and if you cant wait for your bras to dry, you can either wear something else or buy a new one. We have good bras too!

You will never want to hang them like this! You should first towel dry your bras to remove excess water and then lay them flat to dry.

But if you have to hang, make sure you hang them at the centre gore so gravity wouldn’t pull the bra loose.

Remember, you will be excited to see fresh new bras every time you open your closet!

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What is the Best Bra?

….”What is the best bra?”…

We get asked this a lot at our fittings; even at times when we’re just chatting with friends.

Here’s the idea. There is no best bra.

It’s just like asking the best time to do something.

You don’t ask for the best time to do something, you’ll know when it’s time. What you’re actually feeling is readiness, courage, confidence, certainty – it’s how you feel from within you that matters. No one is supposed to tell you what or how to feel, right?

It’s the same for lingerie. There is no best bra – but there is how you want to feel and how the bra can best bring that feeling out in you.

Bras have come a long way since breastbags and the handkerchiefs with ribbons. They have evolved and adapted to the influence of fashion and sexual tastes of time. And speaking of sexual tastes, there are those who wear bras to feel sexy. So isn’t the feeling what it’s all about?

There are also women who wear bra to conform to societal norms. Then there are the ones who just want to keep the nipples from showing. If you are wearing bras on the inside as innerwear, then bras should be how they make you feel, not how sexy they look.

Many people get it wrong – they are being worn by the bras instead of them wearing the bras. What does that mean?

Have you seen a pair of boobs that is so awkwardly disproportionate to the body so much that the boobs look like they are screaming for help? Or boobs are pushed so high up that they look more like balloons than they are boobs?

If you’re feeling it, you are probably wearing what you think is the best bra.

Instead, ask yourself what do you want from wearing bra? If you are asking for the best bra, then what is it about the bra that makes you think it’s the best?

Or what do you want it for? For sex?

Then how about trying a pair of red lacy push up plunge bra? But what if you do not have the volume to create that sensual cleavage? Are you going to force yourself in and end up feeling uncomfortable? And then lose all the confidence and passion for sex?

What you really want to do is to find the right bra for the right occasion to feel at your best.

If you have to lose the bra to feel great about yourself, go ahead and lose it because that itself is your best bra.