The Industry Shakeup

Tired of how lingerie is depicted in the mass media, 2018 had seen the sales of Victoria’s Secret falling behind new start-ups like Third Love, Adore Me, Lively and Knix. Despite the struggle, Victoria’s Secret is still a behemoth in the undies industry.

 

The mega brand needs a makeover. It was built around the idea of selling sex and sexy, featuring models with sensual curves and long legs. The fact that Victoria’s Secret is still trying to sell sexy just isn’t working anymore.

 

Up-and-coming start-ups are more honest in their marketing. Women are seen shunning the stereotypical beauty standards of perfect curves and long legs. Gone are the days when women conformed to the unrealistic standards shown by the media, to only try to fit in the society labeled into certain criteria.

 

There has been a growing demand for lingerie brands that are more diverse in their styles and designs – beginning with the ones that fit perfectly without creating unrealistic body disproportions.

 

It’s not always about having big boobs and perky butts.

 

The year 2019 will see an increased demand for pieces that are more functional and practical without sacrificing style and beauty, yet staying true to oneself. Startups are changing the way lingerie is being worn and breathing new life to what sexy really means.

 

Check out our fitting room for our new collections from time to time.

Push Up Bra

The push up bra, yet another men’s favorite bra! It is defined as the sexy bra that provides lift and support to give the busts more fullness, making them look rounder and firmer. A push up bra basically creates deep valley cleavages by giving extreme support from the bottom of the cup giving the breasts more a natural physical shape.

 

The magic of a push up bra is that it “highlights” the breasts.

There is no doubt that the push up is amazing for those with smaller busts. A push up can help to lift and also make them look curvier. It is generally more popular among small to average cup sizes due to their bust enhancing and cleavage creation features.

 

Small busts will need a more heavily padded push up to increase the volume of the breasts and create cleavage at the same time.

 

For a medium sized woman, it is not necessary to wear a heavily padded push up bra. Instead, look for one which gives support at the bottom of the bra to give the breasts a natural lift and a killer cleavage.

 

Busty chests can enjoy the benefits of a push up as well but avoid padded ones and opt for those that give the right amount of support to create the lift without increasing bust volume.

 

Push up bras come in many different styles and fashion. Be sure to pick the right one!

 

Do not confuse the push up bra with the padded bra.

 

The difference between the two is that a push up is padded at the right positions giving the busts more lift and cleavage whereas a padded bra is just padded to enhance the size of the breasts; it doesn’t emphasize much on lifting and creating cleavages.

T-Shirt Bra

The T-shirt Bra is the ideal bra for t-shirts and there is no doubt that it is a must have in every lingerie closet. It is seamless and contoured letting your t-shirt run smoothly down from your chest all the way to your waist without any unwanted designs or bumps showing through your t-shirt. It is designed so delicately to minimize bra visibility hence giving you the smooth contour your have always wanted.

 

The fabric disappears under the clothing and it also has the excellent material that prevents the nipples from showing.

 

The main feature of the T-shirt bra which is its smooth contour makes it ideally great for everyday use without meddling with your overall look. You now have more reasons to put on a tight fitting top!

 

Balconette Bra

Another piece of lingerie for the voluptuous beauty, the balconette bra, or sometimes known as the balcony bra or demi bra, is a piece of lingerie suitable for various types of apparels. Its low cut and square neckline feature allow the wearer to wear this bra with any low cut dress.

 

It gives the breasts the support and upward lift needed to unleash their captivating bust lines and to give the corseted impression as it adds to the volume.

 

Some balconettes have push-up pads as well for the extra lift. To add to the excitement of the ambience, a matching pair of balconette bra and panty can do the trick!

Plunge Bra

As the name implies, the Plunge Bra is fashioned with a low front and plunges down to the centre which creates and enhances a woman’s cleavage (this probably is one of men’s most favorite) by lifting and at the same time separating the breasts.

 

The low centre front pushes the breasts not only inwards but upwards creating a marvelous cleavage. Hence this creates a fantasy of bigger boobs!

 

Different from the push up bra that holds the breasts up which then makes it less convenient for deep V tops, a plunge bra gives a great cleavage and lift only that it’s of a lower cut.

 

This is probably the greatest bra created to enhance a woman’s femininity.  A plunge bra is designed for low cut tops so the fabric of the bra is not seen protruding from the blouse. It is perfectly worn with V-necks or any tops with plunging necklines.

This bra is amazing especially for those with small cup sizes and also those with smaller body frames because it provides the necessary lift creating the illusion of bigger breasts and amazing cleavage. This is probably why plunge bras are so popular. It is an ideal bra for breast reshape and cleavage.

 

A plunge bra gives a woman an amazing shape and a stunning silhouette giving them greater confidence and a sexier look.

 

What body shape is suitable?

 

Pear and boyish shaped body figures are best clad in padded plunge bras as they enhance cleavages creating an impression of a well proportioned body shape between the bust and the womanly hips.

 

Hourglass bodies are best suited in lightly or non padded plunge bras so as to remain the hourglass in its proportion without knocking the busts out of its perfect dimensions.

 

Due to the more rounded mid section of the apple shaped bodies, a sexy cleavage from the plunge bra will draw the attention from the waist to the breasts.

My Boobs Bounce in Bralettes

 

One of our clients found it awkward when she wore a bralette for the first time. The fit was perfect when she tried it. It had the right support at the right areas. The only problem was that she didn’t feel good wearing them.

 

Like most ladies, she was obsessed with the elegance of a bralette but was skeptical about her boobs bouncing all over the place. Well, here’s the problem. Switching from an underwire full cup padded bra to a bralette feels incredibly uneasy at first. It’s as though you are not wearing anything at all!

 

She felt as though her boobs were left hanging without any support and they just bounced like there was a party in her undergarments. What she didn’t realize was the red marks left imprinted on her skin after decades of being restricted in hard underwire bras and tightened straps.

 

Being supported is different from being restricted and restricting your body in underwire and tight straps in decades can do some serious health damage.

 

Bralettes have a reputation of being lesser than a “real” bra – but what the heck?! They don’t have perfectly molded cups to hold your boobs but that doesn’t mean they don’t support. Bralettes are more casual than basic bras; they also fit your busts perfectly without any spillage, providing style, comfort and support.

 

Not only being less restrictive, bralettes are fashion icons themselves. Come in different styles, bralettes complement and coordinate with your outfit almost flawlessly.

 

A quality bralette gives you a flattering silhouette many women may have overlooked. Do you realize how many people have boobs looking odd because they don’t check themselves in the mirrors? You won’t fall victim to that wearing a bralette.

 

Let your body breathe sometimes – they don’t want to be chocked in underwires and tight straps. Wearing the right fit will make you feel a whole lot sexier and you will be amazed by how confident you actually feel about yourself.

 

Trust the experts!

No Boobs too Small for Bras

 

We get this a lot. “My boobs are so small I don’t need a bra.”

 

Should you go completely braless? Maybe not. However small your breast tissue may be, there is still breast tissue. If eye bags can sag, why can’t your breast tissue?

 

Even if you are completely idle, gravity will still pull them down. The point is, in most situations when you are on the move, your small boobs jiggle – even when you are only walking from one point to another.

 

Women with small boobs often can’t fill a cup hence it leads to frustration and ditching the bra altogether but it comes with its fair share of limitation as well. Sometimes, you may just want to wear a thin white tee on a blazing summer day without feeling exposed.

 

While most of the time it’s about covering the nipples on the small boobs, you need a certain degree of support too.  As far as support for small boobs goes, wearing a bra keeps your boobs in place and in sync with the movements of your body because even the smallest amount of breast tissue will sag. You will still want to be feeling body positive even as you age. Also, you wouldn’t want your nipples to chafe on your clothes.

 

You do not have to be digging into underwires and push up bras. Bralettes are ideal for small boobs. They’re comfortable and they give your boobs the flattering shape they deserve. The last thing you want is to look disproportionate or awkward in a badly fitted bra.

 

If you wear a quality bra in the right size, you can wear whatever you want without feeling exposed, improves breast health and kick your confidence into high gear. After all, lingerie should be fun, empowering and makes you feel amazing about yourself rather than stressing you out.

 

Bra Sizing – It’s Not Just the Cups

 

Raise your hand if you have silently felt great wearing the cute and perfectly fitting bra!

 

Bra sizing is pretty much scientific, nothing artistic but yet, it remains a mystery to many. You don’t have to start measuring all over again because measurements are not as accurate as compared to how you feel wearing it.

 

Your feelings make a better judge compared to the ruler.

 

Look for signs to see if you are in your perfect fit.

 

Are the straps digging in?

Is your bra band riding high?

Or are you suffocating?

 

The list of problems goes on and on but it all boils down to the feeling of discomfort. Are you uncomfortable in your bra? No? Great! Yes? Just do this.

 

You will be secretly happy when you wear your perfect fit

If your band is too tight, go up one band size but go down one cup size. If your band is too loose, go down one band size and go up one cup size.

 

It’s that simple. There should be no complications.

To Lace or Not To Lace

“Lace Bra is a different bra type isn’t it?” No, it certainly is not. If you think of Lace as a detail and not a style, it will not only make bra shopping less cumbersome but it also makes you understand the functionality of a lace bra better. Whether to lace or not to lace, that is the question you should be asking, not if this is an entirely different bra type that you should not leave out in your lingerie wardrobe.

The beauty of a Lace Bra is how it can influence how you feel from within and define who you truly are. In your years of wearing a bra, have you thought of who is it that you are wearing for?

Sounds silly?

Are you wearing what you are wearing to conform to the societal beauty standards that your boobs need to look big and sexy? Or are you wearing bras so your boyfriends think you are hot? Or are you wearing them because you feel good in them? Does your confidence shine through and puts that smile onto your face? Do you radiate positivity because it empowers you?

Like all bras, deciding whether or not to go all lacey has a lot to do with how it makes you feel. Whether we like it or not, what we wear on the inside has a huge impact on how we feel – be it our self esteem, body image, mood, energy and even how our day has been. So if you put a lot of work into crafting your perfect OOTD, you will also want to work on what you wear inside.

On most days, a woman’s self image tends to take a beating. The power of lace is that it makes you feel sexy. Lace is a symbol of femininity and romance. It has the ability to arouse the many senses of sensuality. Essentially, the importance of feeling sexy is likened to the air we breathe. When you feel sexy, you become the best version of yourself. You feel deeply desired. You even increase your sexual drive – you will want sex even more and your health will be thanking you soon.

Ignore what the media says about societal norms of conforming to impossible beauty standards of thinness and proportionate body measurements; you do not have to live by these unrealistic expectations. You are unique being yourself.

The way you feel about your body image is 80% what you think the world thinks about you and 20% of what you really are. You will want to reverse that. Nothing looks better on you that confidence that shines from within.

Bra Care like You Care

How exciting would it be to find fresh new bras in your closet every time you open it?

While you can’t be buying new bras every weekend, you can definitely learn some tricks to keep them new.

It’s crazy how you spend thousands a year on bras but you are completely clueless when it comes to caring for them. It is good news for lingerie retailers when users don’t know bra care because a shorter life span means more repeat sales.

Can you imagine having a pet dog and feeding and treating it right? You don’t expect the dog to live past 60 days do you?

….”But it’s just bra”. Yes it is just bra, but that doesn’t mean you don’t care for them – right?

If you’re going to be spending anyway, you should be spending on different types and styles of lingerie because of the different occasions where you will need them, not because the 3 month old bra has gone out of shape because it was spun and twisted harshly in the washing machine on high temperatures.

As worthy as bras are as investments, they are also very delicate investments so it pays to learn and be aware of how to treat them like your best friends.

They work so hard for you. They make sure you have the right support, the perky boobs, the cleavage so deep you can pour wine into (and feeling naughty about it) and more importantly, they make you feel great!

There are only 2 ways to washing everything – either you manual wash them or you put it on auto.

While you should really hand wash your bras, you’re going to scream about your morning rush hour traffic, your next appointment with your client, your dinner date, your coffee that’s boiling in the machine – we know you have so much to do with so little time.

If you’re not going to hand wash them, you have to wash your bras in the washer on the gentlest cycle there is and you have to put them in a bag.

Do not stuff too many bras in a bag or they won’t be clean. Hook the bands together and wash them with similar colors and never ever spin them dry.

Air dry them and if you cant wait for your bras to dry, you can either wear something else or buy a new one. We have good bras too!

You will never want to hang them like this! You should first towel dry your bras to remove excess water and then lay them flat to dry.

But if you have to hang, make sure you hang them at the centre gore so gravity wouldn’t pull the bra loose.

Remember, you will be excited to see fresh new bras every time you open your closet!